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1 consumer panel
Mktga carefully selected group of people whose purchasing habits are regularly monitored. A consumer panel usually consists of a large cross-section of the population so as to provide meaningful data. There are two types of panel: diary panels, where members fill in a regular detailed diary of purchases, and, less commonly, home audit panels, where visits are made to the homes of members to check purchases, packaging, and used cartons. These panels run over a period of time to gain a broad overview of purchasing habits. A focus group is similar to a consumer panel, but is usually used to determine customers’ views of a specific product or range of products. Members of a group meet together under the guidance of a facilitator to discuss their opinions on a face-to-face basis.
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